Branding, Websites, and Design
people root for
I help purposeful brands, LGBTQIA+, nonprofits, startups, and entrepreneurs build bold visual identities, launch stunning websites, and create design that truly reflects who they are.
WHAT I DO
Services built for bold brands.
01 — 🎨
Visual Brand Identity
"I need a brand that actually looks like me."
Your logo isn't your brand. Your brand is the whole story — the colors that set a mood, the typography that sets a tone, the visual system that makes everything you put out instantly recognizable. I build brand identities from the inside out, starting with who you are and ending with a visual world your audience feels before they even read a word.
This isn't a logo package. This is an identity system built to scale with you.
Logo suite & variations
Typography selection
Color palette system
Brand voice guidelines
Brand standards guide
Icon & pattern elements
02 — 💻
Website Design & Launch
"My website is embarrassing me and I'm done with it."
Your website is working 24/7 — the question is whether it's working for you or against you. I designs and builds websites that don't just look good, they move people. From the first scroll to the final call-to-action, every page is built with intention: to turn visitors into believers and believers into clients.
No templates you could've grabbed yourself. No cookie-cutter layouts. A site that feels like you finally showed up fully.
Custom website design
Contact & lead capture
Mobile-responsive build
Copywriting guidance
SEO foundations
Analytics setup
03 — ✏️
General Graphic Design
"I have a brand. I just need someone who actually gets it."
Already have your identity locked in? Good. Now let's put it to work. I offer ongoing and project-based graphic design for brands that need high-quality creative output without the overhead of a full in-house team.
Think of it as having a senior designer in your corner — someone who already knows your brand and can move fast without sacrificing an inch of quality.
Social media content
Marketing collateral
Packaging design
Presentation decks
Event graphics
Campaign assets
16+
Years of Experience
Helping purposeful & LGBTQ+ brands thrive.
Hi, I'm Joshua — a solo creative director with 16+ years of experience building brands that mean something. GAF Design Co. is the evolution of that journey: a studio rooted in queerness, creativity, and the fierce belief that bold design changes everything.
I specialize in working with non-profits, startups, and entrepreneurs who refuse to fade into the background — the disrupters, the dreamers, and the doers who want to make a dent. Bonus points if you're changing the world while you're at it.
🏳️🌈 LGBTQ+ Owned
I am who I design for —unapologetically.
🎯 Results-Focused
Beautiful work that also moves the needle.
🔥 Purpose-Driven
I work with brands that want to change something.
💬 Collaborative
Your vision + my expertise = something extraordinary.
ABOUT JLD
Joshua Lipka
Founder & Creative Director
HOW IT WORKS
My process is simple.
🔍 STEP 01
Discover
We kick things off with a free discovery call. We dig into your goals, your audience, your competitors, and what makes you undeniably you. This shapes everything that follows.
✏️ STEP 02
Design
With a crystal-clear vision in hand, I craft a custom design direction built around your brand values and business objectives. I bring the bold ideas. You bring the vision.
🔄 STEP 03
Refine
I present my concepts and listen carefully. Your feedback drives us to refine until every element feels right — not almost right. We iterate until it's exactly you.
🚀 STEP 04
Deliver
Final files, handoff, and launch. You'll receive everything you need to go live and grow — fully packaged, fully organized, and ready for whatever comes next.
KIND WORDS
Don't just take my word
for it.
⭐⭐⭐⭐⭐
"Josh has wholly changed our organization in the best way possible! His project management skills, expertise in branding, creativity in design, and eye for eLearning Development amazed us so much that we kept him on the team!"
Kim Karr
Digital4Good
⭐⭐⭐⭐⭐
"Look no further if you need exceptional talent to help create your Brand Identity. A master at his craft. He is thorough in his understanding of your business, communicates, and completes projects on time. Recommended to all of my entrepreneurial clients!"
Hillary Kuenn
HiConsulting
Ready to build something
worth rooting for?
Let's talk. The first call is free, and it might just change everything.