WELLNESS
4Perscent
The Self-Care Candle Experiment
CLIENT TYPE
Wellness & Lifestyle Brand
SERVICES
Brand Identity Design
Shopify Website Design
Creative Direction
Packaging Design
Campaign Design
Marketing Collateral
Digital Marketing
THE CHALLENGE
4Perscent came to me as an idea — a self-care candle line built around intentional living. There was no brand, no name, no visual world. Just a vision, a deep belief in the power of ritual, and a determination to create something that felt different from every other wellness brand on the shelf.
THE SOLUTION
We started at zero and built everything: the product names, the brand identity, the packaging, the visual story. The name '4Perscent' reflects the small, intentional moments that add up to a life well-lived. The visual system — sage green, warm cream, dusty rose — was built to feel like a ritual itself: calm, considered, and worth lingering with.
THE OUTCOME
4Perscent launched with a brand that stood out immediately on the shelf and online. The packaging design became a conversation starter, the product names gave the line personality, and the visual storytelling system gave the brand a world to grow into. This was identity-building at its most from-scratch — and most rewarding.
