COACHING
Call Me Joce
Brand & Web Design for a LinkedIn Business Coach
CLIENT TYPE
Business Coach & Community Builder
SERVICES
Brand Identity Design
Shopify Website Design
Brand Strategy
Marketing Collateral
Presentation Decks
Digital Marketing
THE CHALLENGE
Joce had built serious credibility as a LinkedIn business coach — but her visual brand was scattered and didn't reflect the polished, magnetic professional she truly is. She needed a cohesive identity that would attract premium clients and position her as the authority she already was in her space.
THE SOLUTION
I started by uncovering what made Joce undeniably her: warm, direct, deeply knowledgeable, and unapologetically real. From that, we built a brand identity around a rich palette, pairing a bold paintbrush-stroke logo with a confident sans-serif system. The website was designed to guide visitors from curiosity to booked call — clean, warm, and conversion-focused.
THE OUTCOME
Joce launched with a brand that finally matched her presence. Her website converts visitors into discovery calls, her LinkedIn profile feels cohesive and on-brand, and her marketing collateral gives her the professional polish that opens doors. She went from scattered visuals to a brand worth remembering.
