PRODUCT DESIGN
Sur la Table
Everyday Kitchen Tools, Made Memorable
CLIENT TYPE
Retail / Private Label Kitchen Products
SERVICES
Product Design
Print Production
Graphic Design
Surface Pattern Design
Art Direction
THE CHALLENGE
Sur la Table needed fresh, retail-ready spatula designs that could span wildly different moods — from playful novelty to seasonal gifting to bold pattern-driven style. Each design had to be production-ready for silicone printing, work at multiple sizes, and feel at home on Sur la Table's shelves alongside premium cookware.
THE SOLUTION
Working through Tovolo's private label manufacturing relationship, I designed across several distinct product lines: botanical herb illustrations, a bacon-and-eggs pattern, bold animal prints in zebra and leopard, an Easter set featuring a bunny, chick, and carrot mini spatulas, a typography-driven "Cook Eat Happy" design with a functional measurement conversion on the back, and a punchy dog-lover spatula. Each required its own color palette, illustration approach, and print specification.
THE OUTCOME
Multiple SKUs across seasonal and everyday assortments, sold through Sur la Table's retail and e-commerce channels. The range demonstrates real breadth — from hand-illustrated botanicals to bold surface patterns to functional typography — all executed to production standards and delivered through an established private label pipeline.
