PRESCHOOL
Sun & Love Farm
A Playschool Community Designed for a Child’s Mind, Body & Spirit
CLIENT TYPE
Early Childhood Education
SERVICES
Brand Identity
Typography
Art Direction
Logo Design
Color System
Iconography
Pattern & Texture Design
THE CHALLENGE
Sun & Love Farm Playschool was a brand-new outdoor preschool in the Oakland Hills with a deeply intentional philosophy — blending farm life, academics, creative arts, and social-emotional learning — but nothing to show for it visually. They needed a complete identity built from the ground up that could speak to parents and feel equally at home on a barn door and a toddler's t-shirt.
THE SOLUTION
We built a brand rooted in the natural world they inhabit. The logo centers a playful llama paired with warm, grounded typography that feels nurturing without being babyish. A rich, layered color palette, giving the brand range across seasons and applications. A bespoke iconography system captures the full world of the farm. From signage in the woods to kraft paper tote bags to matching parent-and-child tees, every touchpoint was designed to feel like it grew there.
THE OUTCOME
Sun & Love Farm Playschool launched with a fully realized visual identity that immediately communicated their values — warmth, wonder, and connection to the natural world. The brand scales beautifully from intimate brand marks to large-format environmental signage, and the merchandise system created an instant sense of community among families. A startup that arrived with nothing left with a brand that felt like it had always been there.
