PRODUCT DESIGN
Tim Hortons
Distinctly Canadian, Down to the Last Detail
CLIENT TYPE
QSR / Licensed Consumer Products & Merchandise
SERVICES
Licensed Product Design
Packaging Design
Concept Development
Graphic Design
Surface Pattern Design
Print Production
Art Direction
THE CHALLENGE
Tim Hortons is one of Canada's most beloved brands — and every product bearing their name has to feel worthy of that loyalty. Working through Tovolo across 2018 and 2019, I designed across an expansive lineup requiring strict brand adherence while bringing fresh creative energy to every season and occasion.
THE SOLUTION
The work spanned seasonal Timbits drinkware with playful holiday characters, Canadiana-themed travel tumblers, city mug collections celebrating Canadian pride, hockey-inspired ceramics, stainless water bottles, Iced Capp cold cups, and convention banner art — all executed to Tim Hortons' exacting brand standards.
THE OUTCOME
Dozens of SKUs shipped across two consecutive years of Tim Hortons' licensed product program, reaching fans in restaurants and retail across Canada and the US. The range of work — from character illustration to pattern design to packaging — reflects the full creative demand of a major QSR license.
