PROFESSIONAL SERVICES
HiConsulting
Visual Brand Identity for a Career & Resume Coach
CLIENT TYPE
Professional Services / Career Coaching
SERVICES
Brand Identity Design
Marketing Materials
Graphic Design
Print Collateral
Visual Brand Strategy
THE CHALLENGE
Hillary Kuenn of HiConsulting had built a strong reputation as a career coach — but her visual brand wasn't communicating the level of expertise she brought to every engagement. She needed an identity that felt polished and professional without losing the warm, human energy that made her clients love working with her.
THE SOLUTION
I built HiConsulting's brand around a core tension: authority and approachability. A confident blue and orange palette communicates credibility immediately, while the typographic warmth and refined design system keep it human. I designed a complete print collateral suite, digital marketing materials, and a visual strategy guide that gave Hillary a consistent, scalable brand to grow with.
THE OUTCOME
Hillary now hands over business cards with confidence. Her brand communicates exactly what she wants before she opens her mouth — credible, warm, and worth every dollar. She recommends Josh to all her entrepreneurial clients — and that says everything.
